Make brands buzz
on both sides
of the world.
让品牌破圈，
在中西两端
都被听见。
We're a creator-led agency that helps Western brands land in China — and Chinese brands go global. Influencer strategy, social media and localisation, run by people who live in both feeds. 我们是一支以红人内容为核心的营销团队：帮海外品牌真正进入中国市场，也帮中国品牌走向世界。红人策略、社媒运营、本地化——做这些事的人，两边的内容都天天在看。
Four things,
done properly.四件事，
做到位。
No 40-service menu. We focus on the parts of social that actually move a brand across a border.不列几十项服务。真正能把品牌带进一个新市场的就那么几件事，我们只做这几件。
Influencer strategy红人营销策略
Creator sourcing, vetting and briefing on both sides — KOL and KOC tiers on Xiaohongshu and Douyin, creators on Instagram, TikTok and YouTube.中西两端的红人筛选、审核与 brief：小红书、抖音的 KOL / KOC 分层，以及 Instagram、TikTok、YouTube 的海外创作者。
Social media management社交媒体运营
Always-on content, community and reporting for the accounts that matter in each market — not the same post pushed to every platform.在每个市场，只盯真正重要的那几个账号：持续更内容、养社群、定期看数据——而不是一条内容全平台群发。
Localisation本地化服务
Transcreation, not translation. Tone, references, formats and the unwritten rules of each platform, handled by native speakers.是创译，不是直译。语气、梗、内容形式与各平台的潜规则，由母语团队把关。
Paid advertising付费广告
Paid social that amplifies what already works organically — creator whitelisting, Spark Ads, 薯条 and 聚光 on Xiaohongshu.用付费放大已经跑通的自然内容——达人授权投放、Spark Ads，以及小红书薯条与聚光。
Two feeds.
One team.两个信息流，
一个团队。
Most agencies know one side well. We work in both every day, so nothing gets lost in the hand-off.大多数团队只熟一边。我们两边每天都在做，中间不用转手，信息也不会走样。
Western brands entering China海外品牌进入中国
Platform selection, account setup and creator programmes for brands that need to be discovered where Chinese consumers actually search.平台选择、账号搭建与红人计划，让品牌出现在中国消费者真正搜索和种草的地方。
Chinese brands going global中国品牌出海
Creator partnerships and social presence built for UK and European audiences, in the tone they expect — from a team based in London.面向英国和欧洲受众做红人合作与社媒运营，用当地人听着顺耳的语气——团队就在伦敦。
From brief
to buzz.从 brief
到破圈。
Three stages, one point of contact — whatever mix of services you need.三个阶段，一个对接人。不管你要的是其中一项，还是全部。
Listen & map倾听与盘点
We learn your product, your market and what's already working. Then we map where the budget should go: which platforms, which creators, which content and which paid channels.先了解你的产品、市场与已经跑通的部分，再规划预算该投向哪里：哪些平台、哪些红人、哪些内容、哪些付费渠道。
Build & launch搭建与上线
Depending on the brief: creator partnerships, always-on account management, localised content, paid campaigns — or a mix. You approve the plan, we run it.看你的需求来：红人合作、日常账号运营、本地化内容、付费投放，单做一项或几项并行都行。方案你拍板，执行我们来。
Measure & scale复盘与放大
One report in your language covering the whole programme, with what to double down on next month — and what to stop.一份报告讲清所有项目，中英文都行：下个月该加码什么、该停掉什么。
Built between
two cities.生长于
两座城市之间。
Buzzing Digital is a creator-led marketing agency with feet in London and Shanghai.Buzzing Digital 是一支以红人内容为核心的营销团队，扎根伦敦与上海。
Creator people, not ad people懂红人的人，不只是懂广告的人
Our background is influencer marketing and brand partnerships — sourcing creators, negotiating collaborations and running paid campaigns across Instagram, TikTok, YouTube and Xiaohongshu for brands like Falmouth University and Richmond American University London.我们来自红人营销与品牌合作一线：为法尔茅斯大学、Richmond American University London 等品牌，在 Instagram、TikTok、YouTube 与小红书上筛选红人、谈合作、跑投放。
Bilingual by default中英双语是标配
Every brief, report and creator conversation happens in English and Chinese. You never wait for a translation, and neither do your creators.brief、复盘、跟红人沟通，中英文我们都直接来。中间没有翻译这一环——你不用等，红人也不用。
Small on purpose刻意保持小团队
You work directly with the people doing the work. One point of contact from brief to report, in your time zone or ours.跟你对接的，就是实际做事的人。从 brief 到复盘全程一个人负责，不管你在伦敦、上海，还是别的地方。
Let's make
some noise.一起让品牌
被听见。
Tell us what you're launching and where. We reply within two working days, in English or Chinese.说说你的产品，和你想进的市场。我们两个工作日内回复，中英文都行。
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